Clean Up Slovenia 2012 Seeks to Remove 10,000 Tonnes of Waste (background)

Jaka Kranjc and Polonca Štritof told the STA in an interview that the campaign was to teach people to take responsibility for the health of the environment they live in. "Our goal is to have 250,000 volunteers, and judging from the response so far we believe this target will be achieved. But the main point of the campaign is to connect as many individuals and organisations as we can in a single day. Together we can do more, and shifts in our heads are quicker if the crowd is bigger," they said.