Global movement is gathering experts to build up a Clean World action plan

A civic-led international environmental movement Let’s Do It! is organizing a brainstorm in its birthland Estonia this week. From 29th until 31st of January about 60 experts are invited to participate in a brainstorm aimed to identify the key steps for international co-operation.

The movement, which has grown in just 5 years from one country-wide action into a global network of civic leaders and NGO-s in 96 different countries, has seen a rapid growth through World Cleanup 2012 joint action – consisting of individual cleanup actions organized by the network members all over the world last year.

Now, after 115 completed cleanup actions, uniting about 7 million volunteers in their efforts, the movement is looking to engage its participants and partners into a more systematic co-operation to go beyond the cleaning.

Thus, an idea formed to gather together an array of experts and decision makers, to help to brainstorm an action plan for the whole movement. “Cleaning up the trash is not something we want to keep on doing forever,” opens up Rainer Nõlvak, being one of the organizers behind the gathering. The participants of the 3-day brainstorm are selected experts, consultants and decision-makers coming from as far as South Africa, US and Brazil. Nõlvak emphasizes that there will be no long speeches but instead an array of workshops, brainstorms and discussions to produce a practical and well thought-out action plan for the whole network and it’s partners.

The brainstorm results will be shared and developed into further action plans at the following Clean World conference, bringing together the whole network of Let’s Do It! on 1st-3rd of February 2013 in Tallinn, Estonia. For the media and public the results of the brainstorm will be summed up at the press conference taking place on 1st of February at 1pm in the conference centre (Liivalaia 33, Tallinn, Estonia).

Let’s Do It! movement is supported by Skype, Carlson Rezidor Hotel Group, Estonian Ministry of the Environment, QlikView, Tallink Group, DHL Estonia, Enterprise Estonia/ EAS and EuroPark Estonia. Clean World brainstorm and conference are organized in partnership with Radisson Blu Hotel Olümpia, Estonian Development Fund, Pädaste Manor, Avis Estonia, Fazer Estonia, Coca-Cola HBC Baltics and Environmental Investment Centre.

More information about Let’s Do It! movement, Clean World brainstorm and conference:

Tiina Urm, Head of communications of Let’s Do It! movement

Phone: +372 53000515

E-mail: tiina [at] letsdoitworld [dot] org