Huge civic-led cleanups in Estonia, Finland and Brazil

From 5th to 10th of May there will be huge cleanups in two different continents: tens of thousands of volunteers in Estonia, Finland and Brazil will join forces and hands in order to make their countries waste-free.

Cleanup actions are aiming to bring out altogether tens of thousands of volunteers, dedicating their day to clean up illegally disposed waste from land and sea. Cleanup actions are all part of the World Cleanup 2012 civic action series, taking place from 24th of March until 25th of September this year, uniting more than 90 countries.

In Estonia the Day of Civil Actions will take place on the 5th of May – around 30 000 (2% of the whole population) volunteers are expected to join in more than 1000 different civil actions all over Estonia ranging from cleanups to building playgrounds and helping homeless pets. One of the main purposes of Let's do it Estonia is to contribute to the civil society by promoting active attitude, strengthening local communities and supporting the development of local leaders. This way more and more people will notice the environmental problems around them and have the courage to solve them. "The way of thinking, spread by Let's do it movement is what makes it revolutionary" said Tarmo Tüür, the organizer of Let's do it Estonia, adding that "Every community, organisation or active citizen decide by themselves what needs to be done and asks other people to join according to that."

Let's do it Estonia – the Day of Civic Actions – is a five-year-old tradition that began in 2008 when 50 000 people came together to clean up Estonia from illegal garbage in one day. A year later people gathered to generate good ideas that would help make a difference and in 2010 and 2011 thousands of different civic-led activities took place all over Estonia. The cleanup action of 2008 was the inspiration and the cornerstone for the World Cleanup 2012 which unites now more than 90 countries all around the world.

In Finland two great cleanups will take place during this month – on 10th (in Southern parts) and on 29th of May (in Lapland). The Southern Finland team is hoping that activists from 200 out of 336 municipalities will participate in the first cleanup. The main goal is to gather as many activists as possible and clean up the whole country together. "In Finland we've become so tidy indoors we forget to be tidy outside too" said Marianne Rintala, a member of Finnish cleanup team. The communication manager of Lapland's team, Emmi Lahtinen, added that "The most inspiring aspect of organizing these World Cleanups is the national and international co-operation that has united many team members and teams together. When each and every one of us does their share for common goals, we will find ourselves in a cleaner environment. It requires determination, organization and perseverance, but it sure is worth every bit!" There are also special events taking place in different cities of Finland on 12th of May called Recycling Markets - the idea behind that is to create a place where people can get rid of the things they do not need, whereas others can have these things if they may need them instead. As they say: one man's trash is another man's treasure.

São Bernardo and Diadema in Brazil will both have cleanup actions on the 6th of May.

Next World Cleanup 2012 actions will be taking place in Democratic Republic of Congo, Moldova, Romania and Bulgaria - all of these countries will be cleaning on 12th of May, 2012.

World Cleanup 2012 is supported by Skype, Estonian Air and Carlson Rezidor Hotel group.

World Cleanup 2012 action calendar can be found here:

More information about World Cleanup 2012 global effort -

Tiina Urm, head of communications, World Cleanup 2012
Phone: +372 53000515
E-mail: tiina [at] letsdoitworld [dot] org

More information on the cleanup actions


Contact person: Tarmo Tüür, organizer of Let's do it Estonia
Phone: +372 53411020
E-mail: tarmo [at] elfond [dot] ee


Finland (southern team):

Contact person: Heikki Attila, initiator
hhattila [at] gmail [dot] com

Finland (Lapland):

Contact person: Emmi Lahtinen,communications manager
+358 (0)44-7689145
emmi [dot] lahtinen [at] pidalappisiistina [dot] fi

Keep Lapland Tidy Association
Saija Kestilä, Lapland correspondent
+358 (0)40-7777619
lapland [at] letsdoitworld [dot] org


Contact person: Mariana Midori
e-mail: mariana [dot] midori [at] limpabrasil [dot] com

Democratic Republic of the Congo

Contact person: Richard Joy Lukwete
e-mail: atcc [dot] tcc [dot] ong [at] gmail [dot] com 

Press release in other languages (.DOC)