Real action brought together 15 countries in Rio yesterday

15 countries took part in the cleanup event in Rio, on Tuesday, 19th of June, covering the area between Ipanema and Copacabana beach. The World Cleanup Rio+20 action combined the efforts of local communities and Rio+20 delegates to create immediate results on spot and to send out a simple message to the whole world – Let’s act now!

More than 120 volunteers formed teams to clean up waste, going from hilltop to the bottom of the Atlantic. Cleanup participants focused their attention to the Parque Garota de Ipanema, the Arpoador rock and also to Diabo and Arpoador Beaches. The cleanup also touched water – by stand-up paddlers gathering the waste from the surface and local diving community cleaning up trash underwater from the reefs and rocks around Arpoador. “We are organizing this cleanup to send a message to the whole world that in global issues there are no borders and we need to start real action right now, involving all communities on Earth,” said the Let’s Do It! movement initiator  Rainer Nõlvak. The volunteers participating in the cleanup were coming Brasil, Australia, Portugal, Austria, Estonia, USA, New Zealand, Italy, South-Korea, Thailand, Lithuania, Sweden, Iran, Canada and Venezuela.

Photos of the event can be found in Flickr:

 The Rio+20 cleanup action belongs to a series of civic initiatives, connected together to bring forth a global civic community - “Let’s Do It!” movement, represented in 94 countries and working together to organize large scale cleanups. Movement is uniting the efforts of the teams working in different countries to organize a global civic action “World Cleanup 2012” – consisting of series of cleanup actions, from 24th of March until 25th of September this year.

 The action was organized with the help of Instituto-E, Brasili/S Soluções em Sustentabilidade, ED, NIMA PUC, Vide Verde, ActionShop Serviços Ambientais, Fundação Logosófica, Bio Hardware, Surfrider Foundation, Clube Marimbás, Janara Morenna, DJ Lili, Coopama, Fotosfera, Limpa Brasil, DHL and Ambiente Responsavel GSA. The cleanup was hosted by the founder and director of  Brazilian sustainable fashion label Osklen, Mr Oskar Metsavaht, the Honorary Consul of Estonia in Rio de Janeiro and by Mr Rainer Nõlvak.  

World Cleanup 2012 is supported by Skype, Outfit7, Estonian Air, Estonian Government and Carlson Rezidor Hotel Group. World Cleanup 2012 action calendar can be found here:

More information (in English):

Tiina Urm, World Cleanup 2012

Phone: +372 53000515

E-mail: tiina [at] letsdoitworld [dot] org


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