Slovenian cleanup action - the 'after' interview with the team


Slovenia held their second cleanup action on 24th of march, marking also the launch of World Cleanup 2012. We had a short chat with their head of communications, Polonca Štritof, to hear how everything rolled out:

Hello Polonca, so how did the clean-up go this time?

It went surprisingly smoothly, few calls to the logistics centre for help - mostly because people failed to register and could not find the gathering spot.

How much waste did you clean up, and what kind of waste was it?

The amount of waste is still being calculated and the data collected. However, there was much less municipal waste than in 2010 - which is excellent - that means that people have become more environmentally aware. Illegal dumping is becoming more and more unacceptable in the Slovenian society, predominantly due to our efforts since the first campaign onwards.

How many people participated? - 270 000 volunteers.

How do you feel now - are you happy with the results? Did something surprise you?

Of course we are very pleased with the results of the cleanup action. We are also exhausted, extremely exhausted. Volunteering is a 24/7 job.
This year our campaign was very complex and diverse - we had more than 30 subprojects/campaigns → all focusing on raising awareness about different aspects of waste. We wanted to reach as many layers of our society as possible and prove that waste separation is not only crucial for the future of our planet but also fun and easy. Our slogan: The best piece of waste is the one that does not exist/come to existence.
To be honest - 30 awareness subprojects within one enormous one are a bit too much, so we would not necessarily recommend this strategy to other countries. We must not forget that we work with volunteers, which have the freedom to quit any time during the project, while our sponsors are dead serious when it comes to fulfilling the agreed obligations.
When planning the campagn in future we will think better and more thoroughly the discrepany between how much we want to do and how much we are capable to do :-) In the end, all activities were executed successfully but, as I mentioned, we are exhausted - especially the communications team.

Other aspects of the project ran relatively smoothly logistics was complex again but it all worked well in the end. The project was organized much better than in 2010, and it wasn't too bad back then :-)